Hanna Fransson
Commercial
Chet Lo
Dsquared²
Myth Magazine, Mowalola
Escentric Molecules
Y-3 SS25
FKA twigs Eusexua
HOPE STHLM
Adidas Adistar Cushion
Wales Bonner AW24
Dauan Jacari LFW
Editorial
Hair (Kaltblut.)
NOXX Magazine
Steel in Motion (Kaltblut.)
Personal
Movement Study.
LIMBO
Wind
Moulded
Contact
London based videographer, originally from Sweden, working across fashion, music, and art. My visual style draws on retro influences, blending analogue textures with a contemporary touch. I direct, shoot, and edit most of my projects independently. Always open to new collaborations especially those that embrace strong visuals and atmosphere. Signed to XO MGMT
HairKaltblut Exclusive
Hair, shot & Edited by me, directed by Erin Hitchcock. Kaltblut. Magazine exclusive. <Link to full video & Article>
“Hair” embodies the unspoken interplay between individuals within the realm of fashion. It delves into the intricacies of being observed by a discerning audience. Within the context of Fashion Runway or Editorial, smiles are rarely approved of, a sentiment powerfully captured in this short film. However, feelings of rawness, fragility and vulnerability permeate the atmosphere. My fondness lies in the realms of serenity, neutrality and a certain emotional detachment that evokes a sense of namelessness even amidst visibility. This prompts contemplation on whether an audience can indeed possess omniscience in the absence of overt sentiment and reciprocal engagement. Fashion Imagery often masks one’s authentic essence, a phenomenon seamlessly translatable to everyday life, touching on themes of emotional repression, neglect, and ego. Hence, this piece, while rooted in fashion, holds substantial merit in conveying an individual’s intimate struggle with their emotional landscape.